Top 5 Social Networking Apps in Nigeria Q4 2022

In Q4 2022, the top social networking applications in Nigeria displayed diverse performance metrics in terms of weekly downloads, revenue, and active users. Here’s a closer look at the trends for the leading apps, based on insights from Sensor Tower.

BIGO LIVE-Live Stream, Go Live experienced fluctuating weekly revenue, starting at around $16.3K in late September and ending at $9.1K by the end of December. Downloads for the app remained relatively stable, peaking at approximately 21.1K in early December. Weekly active users saw a slight increase in early December, reaching 193.8K, before tapering off to 181K by the end of the quarter.

Dingtone: Phone Calls + Texts showed a varied revenue trend, with the highest weekly revenue of $10.8K occurring in late October. Downloads peaked at 10.6K in late October but saw a notable decline to 2.5K by the end of December. The app’s active users also decreased from 54.7K in late September to 35.9K by the end of the year.

Vyke: Second Phone Number maintained steady revenue throughout the quarter, with a high of $4.1K in late October and a low of $2.9K in the final week of December. Downloads for Vyke showed slight fluctuations, peaking at 1.5K in late October. Active users remained relatively stable, ending the quarter at around 12.7K.

Poppo - Online Video Chat&Meet had a dynamic quarter with weekly revenue peaking at $8.7K in early October before dropping to $4.3K by the end of December. Downloads saw a notable peak at 14.1K in late September, but declined to around 7.6K in the final week of December. Active users remained fairly consistent, ending the quarter at approximately 20.7K.

Numero: Second Phone Number displayed a steady revenue trend, reaching a peak of $3.4K in early October and ending at $2.1K in the last week of December. Downloads showed minor fluctuations, with a high of 6.3K in early October. The app’s active users remained stable throughout the quarter, finishing at around 23.3K.

These insights provide a snapshot of the performance of the top social networking apps in Nigeria during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.